In my current role, I began to optimize the a few pages on the UK version of the website for search engines. I started with a data-driven approach, implementing a series of A/B tests to gauge the impact of various changes. Here’s what I did: Updating spellings to reflect British English since the pages had …
Casual Impact: How Small SEO Changes Boosted UK Website Traffic by 35% Read More »
Google My Business (GMB) clicks have an attribution problem. Often times these clicks are incorrectly attributed as direct traffic in Google Analytics. That means, when someone clicks the website, or product link, on your Google My Business listing, no matter how well optimized your listing is, if UTM parameters aren’t in place, that organic traffic …
You’ve probably seen lists that include the best brands on social media. Depending on who’s article you are reading, the list often changes. And while these are usually big brand names, like Nike or Starbucks, there is no reason why a smaller brand can’t be just as successful. What Brands Can Do To Have Success …
When you are creating a piece of content and getting started with keyword research, whether it’s for a blog, a location page or a service page, you need to keep the reader in mind. The content needs to be written so that readers understand what the page is about and what action you want them …
In a previous post, I wrote about how social media efforts support SEO. In this post, I want to talk about how to get started with a social media strategy. Before jumping into posting on Facebook and Instagram every day, it’s important to have a clear plan for what you are going to post and …
It’s no secret that digital marketing strategies are all intertwined. SEO and Paid Search (PPC) support each other, content strategy is an integral part of a successful SEO campaign. It should be no surprise that adding social media to the mix is also important. You may be asking yourself if social media is good for …
It goes without saying that these are unprecedented times. Everyday, companies are forced to either lay-off employees or furlough them or reduce their wages. Those that are fortunate enough to keep the doors open have to make tough decisions on what’s most important to keep the business running. Rand Fishkin, founder of Moz and Sparktoro …
10 Ways To Improve Your Local Presence It’s no secret that Google is making it harder for websites to rank with their zero-click searches. In fact, in June 2019, a majority of all browser-based searches on Google.com resulted in zero-clicks. So what does this mean for businesses? Well, a lot of things, but it means …
