Relevant Experience
SEO Manager
Procore
Jan 2023 – Present
- Work cross-functionally on all aspects of SEO including keyword research, analytics, content strategy, and implementation of technical SEO tactics
SEO Manager
Levelset, a Procore Company
May 2021 – Present
- Work cross-functionally on all aspects of SEO including keyword research, analytics, content strategy, and implementation of technical SEO tactics resulting in a 30% increase in keywords ranking in the top 10 year/year and a 33% in 2022.
- Execute the holistic SEO roadmap to expand Levelset’s organic search presence
- Evaluate keyword rankings and traffic trends to improve organic search engine performance
- Develop and setup SEO A/B tests including content, title tags, metas, etc.
- Work with writers to ensure that content is optimized for target keywords, featured snippets, and have the proper internal links to move users throughout the website
- Review keyword research and categorize keywords and search topics into related groups
- Conduct monthly SEO audits on content performance and evaluate what steps are needed to reach business goals
- Conduct monthly technical audits and coordinate with product managers to fix/optimize areas found within audits
- Create SEO reports on organic performance for responsible products
- Research and develop strategies to improve user-experience by leveraging A/B testing and usability testing
SEO Manager
Intellibright
Sep 2020 – Apr 2021
► OVERVIEW
My primary focus was driving organic growth using SEO best practices, content strategy, Google My Business and social media. I developed and oversaw the SEO service offering for the agency. I led a a team of writers and community managers to help drive organic strategy.
Industries Served: Roofing, General Contractors, Funerals & Cremation
★ MAJOR ACCOMPLISHMENTS:
- Formalized SEO as a service offering at the company
- Implemented a blogging strategy for the company website
- Earned my Technical SEO Certification from Moz
Senior SEO Specialist
Leverage Marketing
Mar 2019 – Sep 2020
► OVERVIEW
Managed the execution and strategy of organic search across diverse client list, including managing deliverables, reporting and collaborating with internal teams
Industries Served: Med Spa, General Contractors, Housing/STR
★ MAJOR ACCOMPLISHMENTS:
- Added tracking parameters to 24 Google My Business profiles, resulting in a monthly average of over half a million in revenue being correctly attributed to organic search and $4M in 6 months
- Improved reporting processes to highlight SEO insights more effectively and automated the process, resulting in saving over 30 hours of work each month
- Formalized a social media service offering for my organization, resulting in increased business opportunities and company revenue
- Planned and implemented keyword and content strategy consistent with overall SEO goals, resulting in 845% increase in keyword visibility in 6 months for a client
- Spearheaded Google Analytics training to help employees become GAIQ certified
Digital Marketing Consultant
Self-Emplyed
Intermittent Since Apr 2014
► OVERVIEW
Provide recommendations and implement SEO, social media and content strategies that promote a company and its products and/or services to a desired audience.
Industries Served: Telecom, Legal, Personal Branding, Photography
★ MAJOR ACCOMPLISHMENTS
- Collaborated with Instagram influencers to promote services, resulting in 730% increase in profile views and 40% increase in followers
- Optimized websites by creating keyword-rich content, update meta tags to encourage click-through, and perform other on-page best practices resulting in top Google rankings for businesses core keywords
Digital Marketing Specialist
Randolph Brooks Federal Credit Union
Jun 2014 – Nov 2015
► OVERVIEW
Managed advertising agency relationship and implemented online marketing efforts including social media, SEO and content strategy. Worked with executive communications team to ensure content strategy aligned with overall leadership communications strategy for company
★ MAJOR ACCOMPLISHMENTS
- Analyzed overall website performance, conducted content audits and analyzed gap analyses to reveal new content opportunities, which resulted in over 50% increase in organic traffic year/year
- Optimized social media strategy by analyzing metrics and identifying trends, resulting in 95% increase Facebook post reach and 32% increase in fans
- Presented a social media monitoring and reporting solution that saved company $45,000 annually
- Partnered with internal team members to create a resource center on the website that educated visitors and addressed questions about credit union products
- Oversaw a half-million-dollar PPC and display advertising campaign across 3 DMAs, ensuring funds were allocated properly and campaigns performed at an optimal level
- Developed and managed a timeline for a website redesign
Digital Marketing Specialist
Bunzl Processor Division
Nov 2012 – May 2014
► OVERVIEW
Supported sales efforts and brand positioning by creating and executing social media, paid search and email marketing campaign strategies
★ MAJOR ACCOMPLISHMENTS
- Segmented diverse customers into targeted lists and created weekly email campaigns using Mail Chimp and Constant Contact resulting in a 20% increase in website sales
- Led the strategy, development, execution and optimization of paid search campaigns on Bing
- Created presentation that analyzed competitors’ social media usage and improved C-suite’s understanding of social media’s positive impact on business resulting in establishing company's initial social media presence across the major networks
- Developed training seminars that educated sales team on utilizing LinkedIn for customer acquisition resulting in a more digital-savvy team
Industries & Tools
Industries Served
- Construction
- Education
- Health care
- Home Goods
- Legal
- Medical
- Travel
- Photography
- Tech
Tools Used
- AdWords
- Analytics
- Asana
- Constant Contact
- HootSuite
- KW Finder
- MailChimp
- Moz
- Oncrawl
- Optmyzr
- Photoshop
- Screaming Frog
- Search Console
- SEMrush
- SessionCam
- Sprout Social
- SpyFu
- Unbounce
- WordPress
- Yext
Education
Austin School of Photography
University of Kansas
B.S. Strategic Communication
Minor in Sociology
Fine Arts Emphasis
Recommendations
Kind words from previous co-workers and supervisors
Nicole is an exceptionally hard-working employee. She is very driven and focused, and she does her utmost to produce high-quality work. Her expertise and willingness to educate others was extremely appreciated during her time on our team. I would certainly recommend Nicole to anyone looking for an expert in online marketing/content strategy.
Nicole joined our team at the same time we were gearing up our internet marketing efforts. Nicole provided us with a good understanding of what was needed for our social media marketing, and was able to build our company social profiles and help get us started. I was most impressed with Nicole's knowledge of the social media platforms, even though her previous position was focused mainly on SEO. We hated to see Nicole leave us, but wish her the best in her next job position in Austin.
Nicole is detail-oriented, organized and works hard at what she does. She is a tremendous asset to the SEO team at PlattForm and her clients. Nicole has a wealth of knowledge in social media and has effectively managed social campaigns. She takes the extra steps to make sure the needs of her clients are met and any company would be lucky to have her on board.